Celebrating Our Journey
A look back at how our festive journey began — from fresh floral displays in London to the designer Christmas world we curate today.
Our story began in 2010 with The Magical Christmas Wreath Company, creating seasonal floral displays for events and parties across central London. In our first season, orders quickly began arriving from Eaton Square, Belgravia and across Knightsbridge and Chelsea — with each handmade wreath bringing the spirit of Christmas to doorsteps around the city. From the incredible responses we were getting, we knew we were doing something right.
Those early projects sparked our deep rooted passion for festive design — transforming everyday spaces and homes into vignettes of pure Christmas magic.
As our collections evolved, we launched our second website, expanding beyond florals and embraced the imaginative world of seasonal decor.
That evolution led us to our new name: Fabulous Fairytales — a destination for luxurious designer decorations and our distinctive holiday style.
We’re endlessly grateful to everyone who continues to support our story — from our first floral clients, who are still customers to this day, to the collectors who now make Fabulous Fairytales part of their annual Christmas traditions.
Here’s to many more seasons of creativity, craftsmanship, and festive magic ✨
Where it all began, 2010 — one of our original handcrafted wreaths.